I'm pathetically proud of this little diagram of mine, hehe.
Based on Brandon Schauer's diagrams in The Long Wow presentation. (http://www.adaptivepath.com/ideas/essays/archives/000858.php)

The art of the Long Wow is finding and managing a system for repeatedly impressing your customers and fostering a deeper relationship. Here's how it's done:

The Nike + iPod Sports Kit combines a pedometer, iPod, and website to deliver an entirely new running experience that includes spoken feedback on your run, one-button access to "power songs," and the ability to visualize recent runs. You can easily imagine the delivery of future wow experiences with this set of touchpoints, such as the selection of songs based on your running pace.


Nike